About Jocelyn: The Woman Behind the Style

Empowering Women Through Fashion and Community

Meet Jocelyn

I have always loved fashion and design, and have had a great sense of style. I used to work in the corporate world and shopped at several boutiques and designer fashion stores. My girlfriends loved my closet and were always trying to steal my shoes!

Then, I became a mother of 2, with a body that no longer was mine. I started to dread having to get dressed each day; nothing fit like it used to (or at all), style silhouettes that I used to gravitate to no longer looked good on me, and I felt like I really lost a part of myself. It was hard to take!

A friend of mine hosted a LuLaRoe Clothing Party, and once I felt those Butter Soft Leggings and tried on the Amelia Dress (back in 2016), I knew I had found something that I really loved! I knew I was going to find figure flattering pieces of clothing that were still stylish, and also amazingly comfortable to wear. It was the best of all worlds!

After my son was born I knew I wanted to be able to stay at home with my children, but I also still had my strong work ethic and desire to be productive and help provide to my family's budget. Because of my struggles finding a clothing brand after my children, I wanted to be able to share this amazing brand with as many ladies as I could. We shouldn't have to try on 3, 5, 9 tops or bottoms before we leave the bedroom for the day! We have much better things to be worrying about!

In January of 2019, LuLaRoe with Jocelyn Kitchur was born. A few years later I re-branded to Shop Jocelyn because I wanted to expand beyond just clothing, and share great accessories, cleaner living products, and whatever else I might find along the way! I wanted others to know about, and have access to items that I truly love and wear/use every single day of my life. I firmly believe that if you know of something that can improve a single person's life, it is your duty to share it.

My mission is to provide my customers with top quality products, at reasonable and affordable prices. I strive to be as honest and transparent as possible, and treat everyone with the respect that I want others to treat me with. I want all my customers to feel beautiful and confident when they leave their home everyday, and to feel worthy of looking and feeling their best. I love nothing more than reading my customer's reviews, telling me how great they looked and felt when attending a wedding, starting a new job, or running the kids to all their activities! Remember, life is too short to wear ill-fitting and uncomfortable clothing.

Experience the Shop:

LuLaRoe Clothing
Color Street Beauty
Affordable Clean Living
  • Find Your Perfect Fit

    I offer detailed size charts and videos (be sure to look for them), and return policy to ensure you find the perfect fit and feel confident in your purchase.

  • Guidance & Support

    I can work closely with you to create a wardrobe that reflects your personality and lifestyle. I love to give ladies confidence in their style choices.

  • Feel Great, Look Great

    I prioritize comfort without sacrificing style, ensuring you'll look and feel fabulous in any Shop Jocelyn outfit.

  • A Supportive Network

    Now that you have found me, be sure to join my vibrant community on Facebook, that shares a passion for fashion, self-love, and empowerment.